About Us

Gente (pronounced "ghen-teh") comes from the word "gentei", which means "limited" in Japanese.

We are a subsidiary of Asunarosya Co. Ltd.,
which is one of the largest licensee of Sanrio Japan
and is widely known for their creation of "Gotochi" (which means "regional") Hello Kitty® items throughout the world. Gente California, Inc. is a licensee of Sanrio as well, and offer Japanese-style Hello Kitty® Sanrio-ya products and U.S. Hello Kitty® "Gotochi" souvenir items.